We’re sharing years of learning, experience, and expertise. Our free, educational seminars allow our clients to discover time-saving design techniques, demonstrations they can perform in-store using store-level products, lessons on flower origin, proper care and handling techniques, and more. Our hope is that these classes will improve not only your knowledge and skill, but also the profitability of your business.
Seminar 01: Design
This seminar starts with basic design principles and elements, progressing all the way to advanced design techniques. We also cover merchandising, flower care and handling, and much more.
Seminar 02: Sales
Time is money, and being profitable is the name of the game. This seminar teaches you to reduce shrink and how to use everyday items available in your floral department to become a profitable designer.
Seminar 03: Marketing
We will help you create and put into practice a marketing strategy that uses all the latest techniques. By doing so, you’ll be better at communicating with your customers as you create and promote new products and programs.
Meet Al Mendoza, the person behind our seminars.
Mr. Mendoza has been in the floral industry over 45 years. His experience includes Assistant Director of the American Floral Art School in Chicago for 15 years, Mr. Mendoza then opened the American International Academy of Floral Design, Ltd. In Chicago, where he was owner and Educational Director. He's the author of the book “The Art of Floral Design”, a study of design principles and elements.